Frequently Asked Questions
If you have any other questions, please feel free to call us any time at: 505-435-9731, extension 103
Well, it's all the rage right now and it should be. SEO, in case you don't know, stands for "Search Engine Optimization." People talk about it because when a site is "optimized," search engines like Google find the site easier and place it higher in the organic search results. The goal is to be ranked as high as possible. Statistics show that if you aren't on the first page of a Google search, you basically have a zero chance of being found at all because people don't typically look past the first page.

We are always improving our sites' SEO. Rob, One of the owners of ERS, used to teach SEO tips and tricks to tons of clients while operating a multimedia company that produced high end websites.

We strongly believe you are your own best friend with respect to SEO. It basically comes down to providing good content for your customers, but there are some details you need to know about and take care of. So we set out to make a system that makes it really easy to take care of those details. That way you don't get bogged down in technical stuff and can get to the serious work of providing really useful products and information for your customers.

Our sites come pre-loaded with keywords for the Indoor Playground and Family Entertainment Center industry such as arcade, trampoline, laser tag, etc. For best results, you'll still want to tweak and edit the text, and have good, incoming links to your website (form business relationships and link to each others' sites; the days of the old "link farm" are long over. In fact, you can get penalized for doing that!). Your website will be very user-friendly and allows you to easily edit and tweak your text and meta tags. It is so easy that you never need to see any code or HTML (unless you want to, of course).

Inventory item page paths and URLs autopopulate with relevant text descriptions based on the item title, rather than generic "item_123blahblahblah...," so search engines are more likely to index the page. Again, you'll want to take a look at the automatically generated page paths just to make sure they look good, and our system makes it easy to do that!

Load times are lightning fast (another factor that can have a tremendous impact on your SEO), making use of caching preloading where it can be safely used, along with other elegant techniques for speed and efficiency on our dedicated enterprise-level Rackspace servers. Our servers have never once gone down in 11 years.

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